#9: Working "On" Instead of "In" Your Business

Stephanie Malon-Rufi explores the distinction between working on your business versus working in your business. Stephanie's belief in the potential for businesses to make a positive social impact shines through as she encourages entrepreneurs to embrace their roles as leaders. She emphasizes the importance of strategic planning, goal setting, and big-picture thinking in working on the business. Stephanie provides a clear demarcation between tasks that fall under "working in your business," which involves day-to-day operations, and those that fall under "working on your business," which focuses on strategic, long-term aspects. With insightful examples, she illuminates the tasks that business owners should prioritize for growth, offering a practical self-audit approach. 

The episode also introduces an upcoming annual strategic planning workshop, an excellent opportunity for business owners to dive deep into working on their businesses. Whether you're an established entrepreneur or just starting your business journey, this episode provides valuable insights and inspiration to spark meaningful change in how you approach and operate your business.