#3: 6 Ways We Can 'Do Business' Differently

In this enlightening episode of the Spark Good Podcast, listeners are invited to explore innovative ways to reshape traditional business models and create a positive social impact. The episode begins by critiquing the conventional focus on maximizing shareholder value, highlighting its detrimental effects on externalizing costs and fostering a short-term outlook. 

Six transformative strategies for doing business include:

1. Declaring a purpose-driven mission that centers on social and environmental impact.

2. Transitioning from manipulative marketing practices to ethical marketing.

3. Embracing transparency, both internally and externally.

4. Adopting flexible pricing models to promote equity.

5. Prioritizing employee well-being, beginning with business owners themselves.

6. Leading by example, demonstrating values, setting boundaries, and emphasizing personal well-being.