#4: Aligning Your Business with Your Zone of Genius

Stephanie Malon-Rufi dives into the concept of discovering and working within your "Zone of Genius." Drawing inspiration from Gay Hendricks' book "The Big Leap," Stephanie explains that your Zone of Genius represents the activities that come most effortlessly to you, those moments when you feel truly alive and in flow. By identifying and understanding your Zone of Genius, you can open numerous benefits, including making your business more sustainable and enjoyable.

Stephanie guides listeners through three insightful exercises: a set of questions to pinpoint your Zone of Genius, an exercise called "The Vital Few" from Kate Northrup's book "Do Less," and an energy audit to assess which activities drain or energize you. These exercises help you gain self-awareness, align your work with your passions, and ultimately achieve more with ease. Embracing your Zone of Genius allows you to transform your approach to work, making it both fulfilling and efficient.